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  Title

  Brand management : co-creating meaningful brands 3rd ed..

  Author

  Beverland, Michael  

  Publisher:

  SAGE Publishing,

  Pub date:

  2024.

  Pages:

  xx, 415 pages :

  ISBN:

  9781529616972

  Item info:

  1 copy currently available at Tun Hussein Onn Sunway Library.
  

  • 9781529616972
  • Holdings
    Tun Hussein Onn Sunway Library				Copy No.	Location
    HF5415.1255 B57 2024				1	Open Shelf Collection

• Enriched Content

  Brand management : co-creating meaningful brands 3rd ed..
  Beverland, Michael
  
  data is 5% loaded
  
  

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• MARC Record

  Full View From Catalog

  Fixed field data:

  230726s2024 caua 001 0 eng

  ISBN:

  9781529616972 (pbk.)

  ISBN:

  9781529616989 (hbk.)

  Cataloging Source:

  ra rda

  Local LC call number:

  HF5415.1255 B57 2024

  Personal Author:

  Beverland, Michael

  Title:

  Brand management : co-creating meaningful brands / Michael Beverland and Pinar Cankurtaran.

  Edition:

  3rd ed..

  Publication & Copy.:

  Thousand Oaks : SAGE Publishing, 2024.

  Publication & Copy.:

  ©2024

  Physical description:

  xx, 415 pages : illustrations ; 22 cm

  336:

  text rdacontent

  337:

  unmediated rdamedia

  338:

  volume rdacarrier

  Bibliography note:

  Includes bibliographical references and index.

  Subject term:

  Branding (Marketing)

  Added Entry-Personal Name:

  Cankurtaran, Pinar