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  Title

  Marketing analytics [electronic resource] : a practical guide to improving consumer insights using data techniques 3rd ed.

  Author

  Grigsby, Mike  

  Publisher:

  Kogan Page, Limited,

  Pub date:

  [2023].

  Pages:

  1 online resource (275 pages :

  ISBN:

  9781398608207

  Item info:

  1 copy currently available at Tun Hussein Onn Sunway Library.
  

  • 9781398608207
    
  • Holdings
    Tun Hussein Onn Sunway Library				Copy No.	Location
    HF5415.2 G85 2023EB				1	Internet Access

• Enriched Content

  Marketing analytics [electronic resource] : a practical guide to improving consumer insights using data techniques 3rd ed.
  Grigsby, Mike
  
  data is 5% loaded
  
  

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• MARC Record

  Marketing analytics [electronic resource] : a practical guide to improving consumer insights using data techniques 3rd ed.
  Grigsby, Mike
  

  Fixed field data:

  200217s2023 enka s 001|0 eng d

  ISBN:

  9781398608207 (e-book)

  ISBN:

  9781398608191 (pbk.)

  Cataloging Source:

  nmf rda

  Local LC call number:

  HF5415.2 G85 2023eb

  Personal Author:

  Grigsby, Mike

  Title:

  Marketing analytics [electronic resource] : a practical guide to improving consumer insights using data techniques / Mike Grigsby.

  Edition:

  3rd ed.

  Publication & Copy.:

  London : Kogan Page, Limited, [2023].

  Publication & Copy.:

  ©2023.

  Physical description:

  1 online resource (275 pages : illustrations)

  336:

  text rdacontent

  337:

  computer rdamedia

  338:

  online resource rdacarrier

  Bibliography note:

  Includes bibliographical references an index.

  Subject term:

  Marketing research.

  Subject term:

  Marketing.

  HTTP:

  Click here to access the e-book.