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  Title

  Consumer behaviour and analytics [electronic resource] 2nd ed..

  Author

  Smith, Andrew, 1967 March 27-  

  Publisher:

  Routledge,

  Pub date:

  2024.

  Pages:

  1 online resource (xiv, 213 pages :

  ISBN:

  9781003347033

  Item info:

  1 copy currently available at Tun Hussein Onn Sunway Library.
  

  • 9781003347033
    
  • Holdings
    Tun Hussein Onn Sunway Library				Copy No.	Location
    HF5415.32 S64 2024EB				1	Internet Access (nocirc)

• Enriched Content

  Consumer behaviour and analytics [electronic resource] 2nd ed..
  Smith, Andrew, 1967 March 27-
  
  data is 5% loaded
  
  

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• MARC Record

  Consumer behaviour and analytics [electronic resource] 2nd ed..
  Smith, Andrew, 1967 March 27-
  

  Fixed field data:

  230617s2024 enka sb 001 0 eng

  ISBN:

  9781003347033 (e-book)

  ISBN:

  9781032388373 (hbk.)

  ISBN:

  9781032388342 (pbk.)

  Cataloging Source:

  nmf rda

  Local LC call number:

  HF5415.32 S64 2024eb

  Personal Author:

  Smith, Andrew, 1967 March 27-

  Title:

  Consumer behaviour and analytics [electronic resource] / Andrew Smith.

  Edition:

  2nd ed..

  Publication & Copy.:

  Abingdon, Oxon ; New York, NY : Routledge, 2024.

  Publication & Copy.:

  ©2024

  Physical description:

  1 online resource (xiv, 213 pages : illustrations)

  336:

  text txt rdacontent

  337:

  computer c rdamedia

  338:

  online resource cr rdacarrier

  Bibliography note:

  Includes bibliographical references and index.

  Subject term:

  Consumer behavior.

  Subject term:

  Marketing--Data processing.

  HTTP:

  Click here to access the e-book.