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"9780813945163"
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Bibliographic Information
Title
Marketing analytics [electronic resource] : essential tools for data-driven decisions
Author
Venkatesan, Rajkumar.
Publisher:
University of Virginia Press,
Pub date:
[2021].
Pages:
1 online resource (xii, 300 pages :
ISBN:
9780813945163
Item info:
1 copy currently available at Tun Hussein Onn Sunway Library.
9780813945163
Holdings
Tun Hussein Onn Sunway Library
Copy No.
Location
HF5415.13 V46 2021EB
1
Internet Access (nocirc)
Enriched Content
Marketing analytics [electronic resource] : essential tools for data-driven decisions
Venkatesan, Rajkumar.
data is
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MARC Record
Marketing analytics [electronic resource] : essential tools for data-driven decisions
Venkatesan, Rajkumar.
Fixed field data:
240320s2021 vaua s 001|0 eng d
ISBN:
9780813945163 (e-book)
ISBN:
9780813945156 (pbk.)
Cataloging Source:
nmf rda
Local LC call number:
HF5415.13 V46 2021eb
Personal Author:
Venkatesan, Rajkumar.
Title:
Marketing analytics [electronic resource] : essential tools for data-driven decisions / Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox.
Publication & Copy.:
Charlottesville : University of Virginia Press, [2021].
Publication & Copy.:
©2021.
Physical description:
1 online resource (xii, 300 pages : illustrations)
336:
text txt rdacontent
337:
computer c rdamedia
338:
online resource cr rdacarrier
Bibliography note:
Includes bibliographical references and index.
Subject term:
Marketing--Statistical methods.
Subject term:
Marketing--Management.
Subject term:
Marketing research.
Added Entry-Personal Name:
Farris, Paul W.
Added Entry-Personal Name:
Wilcox, Ronald T.
HTTP:
Click here to access the e-book.
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