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  Title

  Digital analytics for marketing 2nd ed..

  Author

  Feroz, A. Karim  

  Publisher:

  Routledge Taylor & Francis Group,

  Pub date:

  2024.

  Pages:

  xii, 307 pages :

  ISBN:

  9780367457921

  Item info:

  1 copy currently available at Tun Hussein Onn Sunway Library.
  

  • 9780367457921
  • Holdings
    Tun Hussein Onn Sunway Library				Copy No.	Location
    HF5415.1265 F36 2024				1	Open Shelf Collection (1 week)

• Enriched Content

  Digital analytics for marketing 2nd ed..
  Feroz, A. Karim
  
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• MARC Record

  Digital analytics for marketing 2nd ed..
  Feroz, A. Karim
  

  Fixed field data:

  230721s2024 nyua b 001 0 eng

  ISBN:

  9780367457921 (hbk.)

  ISBN:

  9780367456412 (pbk.)

  ISBN:

  9781003025351 (e-book)

  Cataloging Source:

  ra rda

  Local LC call number:

  HF5415.1265 F36 2024

  Personal Author:

  Feroz, A. Karim

  Title:

  Digital analytics for marketing / A. Karim Feroz, Gohar F. Khan and Marshall Sponder.

  Edition:

  2nd ed..

  Publication & Copy.:

  New York ; London : Routledge Taylor & Francis Group, 2024.

  Physical description:

  xii, 307 pages : illustrations ; 25 cm.

  336:

  text rdacontent

  337:

  unmediated rdamedia

  338:

  volume rdacarrier

  General Note:

  Revised edition of Digital analytics for marketing, 2017.

  Bibliography note:

  Includes bibliographical references and index.

  Subject term:

  Internet marketing.

  Subject term:

  Social media.

  Added Entry-Personal Name:

  Khan, Gohar F.

  Added Entry-Personal Name:

  Sponder, Marshall