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Bibliographic Information
- Title
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Consumer behaviour
2nd Asia-Pacific ed.
- Author
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Hoyer, Wayne D.
- Publisher:
- Cengage Learning Australia,
- Pub date:
- [2021]
- Pages:
- xxi, 446 pages :
- ISBN:
- 9780170439978
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Item info:
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2 copies currently available at Tun Hussein Onn Sunway Library and Sunway College-JB Library.
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HF5415.32 H861 2021 |
1 |
Open Shelf Collection
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HF5415.32 H861 2021 |
1 |
Reserve Collection
|
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Enriched Content
Consumer behaviour
2nd Asia-Pacific ed.
Hoyer, Wayne D.
Quick Links
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MARC Record
Consumer behaviour
2nd Asia-Pacific ed.
Hoyer, Wayne D.
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Fixed field data:
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220902t2021 vraa b 001 0 eng u
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ISBN:
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9780170439978 (pbk.)
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ISBN:
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9780170288835 (ebk.)
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Cataloging Source:
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lim ra rda
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Local LC call number:
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HF5415.32 H861 2021
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Personal Author:
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Hoyer, Wayne D.
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Title:
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Consumer behaviour / Wayne D. Hoyer, Deborah J MacInnis, Rik Pieters, Eugene Chan, Gavin Northey.
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Edition:
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2nd Asia-Pacific ed.
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Publication & Copy.:
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South Melbourne, Victoria, Australia : Cengage Learning Australia, [2021]
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Publication & Copy.:
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©2021
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Physical description:
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xxi, 446 pages : color illustrations ; 28 cm
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336:
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text rdacontent
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337:
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unmediated rdamedia
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338:
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volume rdacarrier
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Bibliography note:
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Includes bibliographical references and index.
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Subject term:
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Consumer behavior.
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Subject term:
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Consumers.
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Added Entry-Personal Name:
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MacInnis, Deborah J.
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Added Entry-Personal Name:
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Pieters, Rik.
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Added Entry-Personal Name:
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Chan, Eugene.
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Added Entry-Personal Name:
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Northey, Gavin.