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"Marketing."
search found
786
titles.
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Search Result #1. Marketing analytics [electronic resource] : a practical guide to improving consumer insights using data techniques by Grigsby, Mike
1.
Title
Marketing analytics [electronic resource] : a practical guide to improving consumer insights using data techniques
3rd ed.
Author
Grigsby, Mike
Call number
HF5415.2 G85 2023EB
Publisher
Edition
Click here to access the e-book.
Pub date
2023
Holdings
1 copy currently available at Tun Hussein Onn Sunway Library Internet Access
Search Result #2. Services marketing [electronic resource] : integrating customer focus across the firm by Zeithaml, Valarie A.
2.
Title
Services marketing [electronic resource] : integrating customer focus across the firm
8th ed.. ; International student ed..
Author
Zeithaml, Valarie A.
Call number
HD9980.5 Z48 2024EB
Publisher
Edition
Click here to access the e-book.
Pub date
2024
Holdings
1 copy currently available at Tun Hussein Onn Sunway Library Internet Access
Search Result #3. Principles of marketing [electronic resource] by Kotler, Philip, 1931-
3.
Title
Principles of marketing [electronic resource]
19th global ed.
Author
Kotler, Philip, 1931-
Call number
HF5415 K87 2024EB
Publisher
Edition
Click here to access the e-book
Pub date
2024
Holdings
1 copy currently available at Tun Hussein Onn Sunway Library Internet Access
Search Result #4. Principles of marketing by Kotler, Philip, 1931-
4.
Title
Principles of marketing
19th ed.., global ed.
Author
Kotler, Philip, 1931-
Call number
HF5415 K87 2024
Publisher
Edition
Pub date
2024
Holdings
1 copy currently available at Tun Hussein Onn Sunway Library Open Shelf Collection (1 week)
Search Result #5. Prinsip pemasaran by Che Aniza Che Wel
5.
Title
Prinsip pemasaran
Author
Che Aniza Che Wel
Call number
HF5415 C511 2023
Publisher
Edition
Pub date
2023
Holdings
1 copy currently available at Tun Hussein Onn Sunway Library Malaysiana Collection
Search Result #6. Marketing : real people, real choices by Solomon, Michael R.
6.
Title
Marketing : real people, real choices
11th ed.. ; global ed..
Author
Solomon, Michael R.
Call number
HF5415.35 S68 2023
Publisher
Edition
Pub date
2023
Holdings
1 copy currently available at Tun Hussein Onn Sunway Library Open Shelf Collection (1 week)
Search Result #7. Marketing [electronic resource] : real people, real choices by Solomon, Michael R.
7.
Title
Marketing [electronic resource] : real people, real choices
11th ed.. ; global ed..
Author
Solomon, Michael R.
Call number
HF5415.35 S68 2023EB
Publisher
Edition
Click here to access the e-book.
Pub date
2023
Holdings
1 copy currently available at Tun Hussein Onn Sunway Library Internet Access
Search Result #8. Marketization and commodification of history by Jones, Brian,
8.
Title
Marketization and commodification of history
Author
Jones, Brian,
Call number
HF5415 .J664 2022
Publisher
Edition
Click to View
Pub date
2022
Holdings
1 copy currently available at Tun Hussein Onn Sunway Library Internet Access
Search Result #9. Marketing [electronic resource] : the core by Kerin, Roger A.
9.
Title
Marketing [electronic resource] : the core
9th ed.. ; International student ed..
Author
Kerin, Roger A.
Call number
HF5415 K391 2022EB
Publisher
Edition
Click here to access the e-book.
Pub date
2022
Holdings
1 copy currently available at Tun Hussein Onn Sunway Library Internet Access
Search Result #10. Marketing : the core by Kerin, Roger A.
10.
Title
Marketing : the core
9th ed.
Author
Kerin, Roger A.
Call number
HF5415 K391 2022
Publisher
Edition
Pub date
2022
Holdings
1 copy currently available at Tun Hussein Onn Sunway Library Open Shelf Collection (1 week)
Search Result #11. Intelligent data-driven marketing : when physicists start thinking about marketing : from mad-man to math-man marketing by Elsasser, Mathias,
11.
Title
Intelligent data-driven marketing : when physicists start thinking about marketing : from mad-man to math-man marketing
Author
Elsasser, Mathias,
Call number
HF5415 .E477 2022
Publisher
Edition
Click to View
Pub date
2022
Holdings
1 copy currently available at Tun Hussein Onn Sunway Library Internet Access
Search Result #12. Foundations of marketing [electronic resource] by Fahy, John
12.
Title
Foundations of marketing [electronic resource]
7th ed..
Author
Fahy, John
Call number
HF5415 F15 2022EB
Publisher
Edition
Click here to access the e-book.
Pub date
2022
Holdings
1 copy currently available at Tun Hussein Onn Sunway Library Internet Access
Search Result #13. Event success [electronic resource] : maximizing the business impact of in-person, virtual, and hybrid experiences by Alroy, Alon
13.
Title
Event success [electronic resource] : maximizing the business impact of in-person, virtual, and hybrid experiences
Author
Alroy, Alon
Call number
GT3405 B45 2022EB
Publisher
Edition
Click here to access the e-book.
Pub date
2022
Holdings
1 copy currently available at Tun Hussein Onn Sunway Library Internet Access
Search Result #14. Marketing for sustainable development : rethinking consumption models by Dekhili, Sihem,
14.
Title
Marketing for sustainable development : rethinking consumption models
Author
Dekhili, Sihem,
Call number
HC79 .E5 .M375 2021
Publisher
Edition
Click to View
Pub date
2021
Holdings
1 copy currently available at Tun Hussein Onn Sunway Library Internet Access
Search Result #15. Customer data platforms : use people data to transform the future of marketing engagement by Kihn, Martin,
15.
Title
Customer data platforms : use people data to transform the future of marketing engagement
Author
Kihn, Martin,
Call number
HF5415 .K546 2021
Publisher
Edition
Click to View
Pub date
2021
Holdings
1 copy currently available at Tun Hussein Onn Sunway Library Internet Access
Search Result #16. The 6 disciplines of agile marketing : proven practices for more effective marketing and better business results by Ewel, Jim,
16.
Title
The 6 disciplines of agile marketing : proven practices for more effective marketing and better business results
Author
Ewel, Jim,
Call number
HF5415 .E945 2021
Publisher
Edition
Click to View
Pub date
2021
Holdings
1 copy currently available at Tun Hussein Onn Sunway Library Internet Access
Search Result #17. Marketing 5.0 [electronic resource] : technology for humanity by Kotler, Philip, 1931-
17.
Title
Marketing 5.0 [electronic resource] : technology for humanity
Author
Kotler, Philip, 1931-
Call number
HF5415 K883 2021EB
Publisher
Edition
Click here to access the e-book
Pub date
2021
Holdings
1 copy currently available at Tun Hussein Onn Sunway Library Internet Access
Search Result #18. Origin artisan coffee [electronic resource] : growth challenges faced by a niche brand in South Africa by Pavlovic, Petra
18.
Title
Origin artisan coffee [electronic resource] : growth challenges faced by a niche brand in South Africa
Author
Pavlovic, Petra
Call number
HD9195.S64 P33 2021EB
Publisher
Edition
Click here to access the case study
Pub date
2021
Holdings
1 copy currently available at Tun Hussein Onn Sunway Library Internet Access
Search Result #19. Kingfisher [electronic resource] : ultra max re-positioning hurdle by Rishi, Bikramjit, 1978-
19.
Title
Kingfisher [electronic resource] : ultra max re-positioning hurdle
Author
Rishi, Bikramjit, 1978-
Call number
HF5415 R59 2021EB
Publisher
Edition
Click here to access the case study.
Pub date
2021
Holdings
1 copy currently available at Tun Hussein Onn Sunway Library Internet Access
Search Result #20. Multiply Your Business Value Through Brand and AI by Narayan, Rajan.
20.
Title
Multiply Your Business Value Through Brand and AI
1st ed.
Author
Narayan, Rajan.
Call number
HF5415.1255
Publisher
Edition
Click to View
Pub date
2021
Holdings
1 copy currently available at Tun Hussein Onn Sunway Library Internet Access
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